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C3 September Breakfast Club
The Idea Climate Equation: The Mounting Tension between Creativity and Logic in the Workplace presented by Tony Vengrove
September 11, 2012
7:30 - 9:00 AM
Tony Vengrove, Founder & CEO of Miles Finch Innovation, will discuss the The Idea Climate (the mounting tension between creativity and logic in the workplace). As companies pursue the holy grail of innovation, they are essentially contracting to become more creative. However, most companies are much more adept at creating process and using logic to analyze each and every business decision. This leads to a paradox: everyone wants creativity, but the uncertainty of creative ideas tends to scare everyone away. The principles behind the equation help individuals and organizations navigate the mating dance between creativity and logic to create an idea climate where the seedlings of ideas can sprout and take hold.
Tony Vengrove is a seasoned innovator with over 20 years experience revolutionizing industries. Tony brings diverse leadership experience to the table having worked in world-class NYC advertising agencies like Saatchi & Saatchi and Fortune 500 companies such as Boehringer-Ingelheim Pharmaceuticals and Altria. He’s helped grow a diverse group of premium brands including Ultra-Slim Fast, Pepperidge Farm’s Goldfish and Milano cookies, Ginsana and Skoal.
Location:
Corrugated Box Building
201 W. 7th Street
Richmond, VA 23224
Cost: $20
Details & Registration here.
